Following Jesus… Serving The Homeless

First Bargain Center, 1963. Notice the handpainted "Rummage Sale" sign in the window.Frequently Asked Questions (FAQ’s):

History & Purpose

  • The Waterfront Rescue Mission was founded in 1949.
  • The first Thrift Store was opened in 1963.
  • Thrift Stores exist to provide funding for the Mission’s rescue and recovery programs to the Gulf Coast homeless and addicted including: food,shelterclothing, spiritual counseling,education, and career development services at “no charge.”
  • Approximately 50% of the Mission’s annual operating budget is provided by the Bargain Centers.
  • An incredible $ .68 of every dollar directly funds the Mission’s ministry to the Gulf Coast homeless, addicted and poor.
  • The Mission provides nearly 250,000 meals, 90,000 nights of shelter, and 10,000 hours of individual counseling every year.
  • The Mission currently operates Thrift Stores in Pensacola, Gulf Breeze, Cantonment, Milton, Crestview, Ft. Walton Beach and Foley.
  • The Mission provides services 2 Gulf Coast campuses:  Waterfront Rescue Mission (Pensacola), Mobile Rescue Mission (Mobile) and Day Resource Center (Pensacola).
  • The Mission also provides a Veterans Affairs Care Program, a Learn to Read Program, and Respite Care.

Benefits & Perks

  • Thrift Stores offer reloadable Gift Cards that may be used at any of our seven convenient locations.  Gift Cards never lose value and never expire.
  • 30 Day Warranties on select Large Appliances.
  • All Electrical Items are tested for safety and functionality.
  • Every item merchandised in our stores is checked for quality and is backed by a 7-Day Refund or Exchange Policy.
  • 7-Day Refund or Exchange on purchases (Returns are refunded to Gift Cards).
  • Thrift Stores carry a custom, branded line of high-quality, affordable mattresses from Dreamline Bedding called the “Waterfront Collection.”
  • Bargain Club Members enjoy “members only” coupons, discounts and unadvertised specials (Text BARGAIN to 42829 to Join).
  • Donations to the Mission are “tax-deductible” and receipts are available upon request or may be printed online.
  • We offer FREE donation pickup from your home or office.  Simply call your local Waterfront Thrift Store or register a convenient pickup online at

Trust & Accountability

  • The Mission earned the Better Business Bureau’s (BBB) Torch Award in 2012 and is an “Accredited Member” in good standing.
  • The Bargain Centers were the recipients of the Best of the Coast award 2013 – 2016, Best of the Bay 2014 – 2016 and Finest on the Emerald Coast 2015 and 2016..
  • The Mission is a member of all area Chambers of Commerce.
  • The Mission is a certified member of the Association of Gospel Rescue Missions (AGRM).
  • The Mission is a member of the Evangelical Council for Financial Accountability (ECFA) and adheres to its stringent “Seven Standards of Responsible Stewardship.
  • Web donations are safe and secure.  Privacy and security is protected by Starfield Technologies.
  • The Mission recycles nearly 2,000 tons of materials every year.  We are working hard to “Let Nothing Go To Waste!



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